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ˮ We are convinced that a National Contest for Typical Products encourages positive competition among different products of a given country by promoting the participation of all regions and terroirs. With this tool, people in charge of structuring sectors and promoting products can focus attention on the know-how of the producers to draw the final consumer to them, while also ensuring continuous improvement of product quality, and facilitating market access for producers. ˮ

The contest is a result of a collaboration between:

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The operational committee conducted its first meeting

TEN TV interviewed Dr. Basel El Khatib and Mr. Ahmed Rezk to talk about the contest